About Us | Finger Lakes Tourism Alliance

For over 100 years, Finger Lakes Tourism Alliance has welcomed visitors to the Finger Lakes region of upstate New York and provided valuable information about attractions, lodging, dining and our wineries, breweries, cideries and distilleries to assist in vacation and business travel planning. Recognized as one of the longest standing destination marketing organizations in the United States, we promote the region as a premier destination on a regional, domestic, and global level through our Explore Finger Lakes branded campaigns.

Mission:

Lead tourism economic growth and development through exemplary promotion of the Finger Lakes region as a world class destination.

Vision:

Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.

See how we delivered on our mission and vision in 2023 by checking out our Year In Review document.

FLTA STAFF

Meghan Lawton

President & CEO
MeghanL@fingerlakes.org

Meghan Lawton has served as President & CEO of FLTA since March 2023. A fifteen-year veteran of the New York State tourism industry, Meghan has spent her career marketing all the wonderful things to see and do throughout NYS, including in Wyoming and Cortland counties. An avid traveler herself, Meghan can most frequently be found exploring all the Finger Lakes has to offer with her English Bulldog Gertrude at her side!

Jason Jordan

Manager of Social Media & Communications
JasonJ@fingerlakes.org

Jason joined FTLA in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations and public policy consulting. In his new role, Jason leads the organization's multi-channel and approach public relations, social media and communications programs and facilitates marketing strategies. Former places of employment include Institute for Human Services, Inc., Gatehouse Media, Giesta Racalto LLC. Jordan holds a B.S. in Political Science/Political Philosophy from Syracuse University. He is a native of Hornell, N.Y. and now lives in Bath, N.Y. with his wife and son. The entire family is avid "Finger Lakes-people".