The Strong National Museum of Play

Visit the ultimate play destination for all ages!

Discover the world’s largest collection of toys, dolls, board games, and electronic games. Go hands-on with toys beloved by generations in the Toy Halls of Fame and play with a 20-foot, virtual bubble tower. Step into a 1980s video game arcade or test your skills on popular pinball machines. Follow the Yellow Brick Road into Reading Adventureland to explore five magical worlds inspired by children's literature. Enter Upstate New York's only year-round indoor butterfly garden and walk among hundreds of free-flying butterflies in a lush, rain-forest environment. Journey into the world of superheroes, stroll down Sesame Street, visit Berenstain Bear country, run a kid-sized Wegmans supermarket, and so much more!