One Manhattan Sq.
Rochester, 14607
585-263-2700

Visit our Website

Come play all day at the region's largest indoor family attraction and home of the National Toy Hall of Fame. Follow the Yellow Brick Road into five magical worlds inspired by children's literature-Adventure Island, Fairy Tale Forest, Mystery Mansion, the Upside-Down Nonsense House, and the Wizard's Workshop. Walk through a gigantic kaleidoscope and activate a giant ball machine in Field of Play. Step onto Sesame Street, run a kid-sized supermarket, and experience Upstate New York's only indoor butterfly garden. (Advance timed-tickets to the butterfly garden are highly recommended. Call 585-263-2700).