Attention: NYSH&TA Member NYSH&TA has been asked once again to partner with I LOVE NEW YORK to promote a summer marketing campaign to our lodging members. The marketing campaign, themed "GO, STAY, and PLAY", encourages the leisure traveler to GO on vacation, STAY at a New York State property and PLAY outdoors! The promotion calls for three-night packages (stay 2 nights get the 3rd night FREE). You can choose mid-week (Sun.- Thur ) and/or weekend (Fri.-Sat.). The campaign will run from June 2 - Sept. 1. Marketing will include paid advertising, public relations, e-marketing, and partner networking. Newspaper and online advertising targeting New York City, Ontario and neighboring states of New Jersey, Pennsylvania and Ohio will begin the first week of June and run through mid August. Consumers will be driven to a website where properties will be showcased. I LOVE NEW YORK hopes this builds on the success of the pilot promotion “Cozy Inns” this past winter. Participants in that program saw hundreds of views of their dedicated page and click-throughs to their website. Additionally the promotion boosted sales an estimated 5% in a typically low season. We have great expectations to see these numbers grow with this summer promotion.

The EXTENDED deadline to be a part of this exclusive marketing
opportunity is Friday, April 25, 2008.

Eligibility Requirements include the following:

• Offer free night for a "stay 2 nights get the 3rd night free" promotion mid-week, weekend or both.
• Report back to I LOVE NEW YORK booking information on a weekly basis.
• Offer transient tourist accommodations open to all travelers on a nightly basis
  (without need for affiliation with any group).
• Have a permit to collect New York State sales tax and any local or county lodging taxes.
• Meet all zoning, fire safety and other requirements provided for under local, county and/or state ordinances for transient tourist accommodations where property is located.